Yarn Cloud Technologies
Take control of your Residential & Commercial Properties, Anytime, Anywhere!
Industry
Tech, Softwere
Scope of Work
Brand Identity, Brand Strategy, Digital Experience
Project Bio
About Yarn Cloud TechnologiesFormally known as “Manzel Express”, and recently rebranded into “Yarn Cloud Technologies”, an innovative solution, born originally in the state of Delaware in the US back in 2014, offering a suite of services that are designed to meet the unique needs of residential, commercial and retail property owners, residents or tenants. With deep understanding of finance, IT, and software development, Yarn products offer a highly extensible solutions that is tailored to business specific requirements.
BriefBrief To develop a compelling brand for YARN (Formally “Manzel Express”), we conducted extensive market research to understand the competitive landscape within the property management technology industry. By identifying key players and their offerings, as well as gathering insights from potential customers, we gained a deep understanding of their needs and preferences. This research led us to reimagine the brand’s identity, adopting a more modern, dynamic, and edgy approach. This evolution not only aims to attract a broader target audience but also positions YARN for future growth by enabling the brand to expand their product offerings and features without being confined to a single category.
Brand Verbal and Visual IdentityTo effectively communicate YARN’s unique value proposition, we collaborated closely with the YARN team to define their brand positioning and messaging. We emphasized YARN’s ease of use, seamless integration, and extensive customization options, while also highlighting their unwavering commitment to innovation and trustworthiness.
To visually embody this positioning, we developed a modern brand identity that captured the brand’s tech-savvy and energetic spirit. This included a contemporary logo design and a sophisticated color palette that conveyed a sense of innovation and professionalism.
To ensure consistency across all marketing and communication channels, we created comprehensive brand guidelines. These guidelines covered tone of voice, typography, imagery, and provided recommendations for social media and website design, ensuring that YARN’s brand message was delivered cohesively and effectively.
