Sunny Days

Project Bio

About Sunny DaysLocated in Hurghada, Red Sea, Sunny Days embarked on a transformative branding journey to redefine the traveler experience. Recognizing that accommodation alone was insufficient, the brand committed to offering immersive staycation experiences that extended beyond the traditional hotel stay.

Brief
Sunny Days aimed to elevate its brand from a mere accommodation provider to a destination expert, offering guests a comprehensive and enriching staycation experience. The brand sought to provide guests with all the necessary information and resources to explore the local area, enhance hospitality excellence, and cater to the evolving needs of modern travelers.

Brand StrategyDestination Expert: We shifted Sunny Days focus from accommodation to providing guests with invaluable insights and recommendations for exploring the local area. By offering expert guidance on sightseeing, dining, and activities, the brand transformed itself into a trusted destination partner.

Hospitality Excellence: The new brand adopted a holistic approach to ensure exceptional hospitality at every touchpoint. From the moment guests arrived to the time they checked out, attentive staff provided personalized service, creating lasting memories and fostering loyalty.

Work-Life Balance: Recognizing the changing landscape of work, Sunny Days established a fully equipped business center. This innovation catered to remote workers and business travelers seeking a blend of work and leisure. By offering a productive workspace within a relaxing environment, the brand attracted a diverse clientele and solidified its reputation as an adaptable and contemporary destination.

Visual IdentityA modernized visual identity was introduced to appeal to the new target audience. This new identity incorporated two key themes: the vibrant blue D waves of joy and the sun-kissed orange of sunny days, drawing inspiration from the brand’s legacy.

The new brand identity is launching later next year.