MBC Loud FM
Bring new energy to brand motion experience.
Industry
Media and Entertainment
Scope of Work
Motion Identity, Brand Awareness, Motion Experience
Project Bio
BriefMBC Group is a leading media conglomerate in the Middle East, known for its diverse portfolio of TV and radio channels. They decided to introduce Saudi Arabia’s first Western commercial radio station, MBC LOUD FM, targeting the youth and catering to the English-speaking audience in Jeddah, Dammam, and Riyadh.
Our challenge was to create a motion identity to launch MBC LOUD FM. The primary objective was to introduce the station’s unique selling points (USPs) and create a motion brand experience that resonated with the target audience aged between 18 and 35.
Brand Experience and CommunicationICON BrandingStudio and MBC’s teams collaborated closely to define the key elements that would set MBC LOUD FM apart in the highly competitive radio landscape. The station’s format, Contemporary Hit Radio (CHR), promised to bring new energy, new voices, and renewed momentum to radio in Saudi Arabia and beyond. It was crucial to convey this sense of vibrancy and aspiration to the audience through the brand experience.
Project Execution The target demographic, aged between 18 and 35, was highly sought-after for music consumption. Thus, we designed a motion brand experience that would captivate the imagination of the listeners with an energetic, friendly, and contemporary.
The video’s art direction was meticulously crafted to align with the station’s identity and promotional campaigns. The high level of fun, energy, and aspiration associated with LOUD FM was skilfully infused into the motion brand experience.
