Buffalo Energy Drink

Project Bio

BriefRefresh and reposition Buffalo Energy Drinks and its brands to better connect with the target audience.

Brand StrategyAfter conducting market research and analyzing the brand’s current positioning, ICON Branding Studio developed a new brand strategy that focused on inspiring and energizing the uncompromising generation of tomorrow to live to the fullest and shift the narrative from just an “energy drink product” to “a movement of doing more”.

Brand IdentityTo bring this strategy to life, we created a new visual and verbal identity for the entire brand and products lines, including a refreshed logotype, typography, color palette, layout, digital platforms, tone of voice, brand personality and product packaging, The new look and feel were bold, refreshing, energetic, and better in reflecting the brand’s promise to be good to the planet and inspire others to “do more”.