Al Rostamani Group
Honoring the past, shaping the future with a modern human-centered rebranding
Industry
Group Companies, Diversified Portfolio
Scope of Work
Brand Identity, Brand Strategy, Digital Experience
Project Bio
About Al Rostamani Group Al Rostamani Group is a leading conglomerate based in the UAE, founded by Abdullah Hassan Al Rostamani in 1957. Its diversified portfolio of businesses includes Automotive, General Trading, Real Estate & Construction, Energy Management, Financial Services, Travel, and Tourism, and Technology Solutions.
The company is committed to building a better future for its community and customers by delivering exceptional performance, value, and customer satisfaction in all its ventures. It invests in its people, fosters a culture of excellence, and contributes to the sustainable development of the communities it operates in.
Al Rostamani Group strives to be recognized as a thought leader in the business community and upholds its core values of Commitment, Care and Vision.
Brief Refresh and reposition Al Rostamani Group as a leading modern and future-forward business group in the UAE, aimed to provide exceptional value, quality, and service through diversified portfolio of businesses and connected holding network across UAE.
Brand StrategyThe new brand strategy for Al Rostamani Group is centered around core values of Commitment, Care, and Vision, targeting a broad audience seeking innovative solutions. Embracing a “Run, Grow, Transform” approach, the strategy focuses on creating a strong brand identity through elements like brand core, positioning, mission, vision, belief, personality, and archetype. By emphasizing ethics, integrity, sustainability, and forward-thinking, the strategy aims to establish the group as a trusted, respected, and admired business entity that delivers exceptional value, quality, and service across its diversified portfolio of businesses. The strategy also includes a human-centered design, sonic identity, and visual identity guidelines to ensure consistency and alignment across all brand applications, differentiate the brand from competitors, increase awareness, build brand equity, and establish meaningful connections with stakeholders.
Visual IdentityThe visual approach in the brand identity of Al Rostamani Group is characterized by a modern, sophisticated, and minimalist design that incorporates clean lines, elegant curves, and a harmonious balance of angles. It uses geometric sans-serif fonts like Figtree and Neo Sans Arabic, along with a color palette of black, white, and Curious Blue. The design concepts focus on Symmetry, Rhythm, and Rising, with the logo featuring three birds in a rising movement. The visual approach aims to create a cohesive and visually appealing brand image that reflects the group’s values of modernity, sophistication, and innovation.
