Ajman Government
A Brand Inspired by the unique blend of Ajman’s tradition and modernity
Industry
Government
Scope of Work
Brand Identity
Project Bio
About Ajman GovernmentAjman, a vibrant emirate within the United Arab Emirates, embarked on a comprehensive brand identity project to solidify its image as a progressive and forward-thinking government entity. The goal was to create a brand that not only reflected Ajman’s unique character but also resonated with its diverse citizenry.
Brief The project aimed to develop a strong and consistent brand identity for Ajman Government. 1 This brand would accurately reflect the government’s core mission, priorities, and values while ensuring seamless application across all communication channels and touchpoints.
Visual IdentityInspired by the Ajman’s unique blend of tradition and modernity, we were commissioned to develop a comprehensive visual identity system. From typography, color palette, imagery, and art direction to the official visual representation of Ajman government.
To ensure brand consistency across all platforms, a comprehensive Brand Guidelines manual was created. This manual served as a roadmap for the proper usage of the brand’s visual elements, ensuring a unified experience for Ajman’s citizens across all touchpoints.
