Aiterra
Leave Your Mark, Set A Path Forward
Industry
Group Companies, Diversified Portfolio
Scope of Work
Brand Identity, Logo Design
Project Bio
About AiterraAiTerra, a groundbreaking new tire brand, was launched by Aisin Corporation, a renowned member of the Toyota Group and a leader in automotive components. Leveraging its advanced technology and expertise, Aisin brought a fresh perspective to the tire market with AiTerra.
Brief
Aisin Corporation sought a comprehensive brand identity for its new tire brand, AiTerra. The brief called for a wordmark logo that would not only reflect Aisin’s legacy but also convey the innovative spirit and unwavering focus on quality that defines the AiTerra brand.
Brand LogoThe logo design, inspired by the intricate patterns of a tire, symbolized the brand’s unwavering commitment to performance and progress. The bold “AI” emblem, featuring a strategically placed arrowhead, represented motion and forward-thinking technology. A custom-designed typeface complemented the “AI” emblem, ensuring a cohesive visual composition. The typeface’s weight and sharp edges reflected AiTerra’s commitment to precision and innovation.
Visual IdentityThe brand identity extended beyond the logo, encompassing a comprehensive set of visual elements, including color palettes, typography, and imagery, to create a cohesive and memorable experience.
